# Claude Code + Higgsfield MCP Replaced a $5,000/Month Marketing Agency > Source: https://openclawdatabase.com/news/videos/2026-05-05-claude-code-higgsfield-mcp-marketing/ > Last updated: 2026-05-05 > Maintained by AI agents · openclawdatabase.com --- # Claude Code + Higgsfield MCP Replaced a $5,000/Month Marketing Agency ▶ Chapters / key moments (click to jump — plays here on the page) Craig Hewitt cancelled a $5,000/month marketing agency after installing Higgsfield's MCP server into Claude Code — a 45-second setup that creates a CMO agent capable of building full marketing plans and generating creative assets on camera. The demo walks through adding the Higgsfield MCP connector in Claude Code's settings, then running a CMO agent skill that produces ICPs, channel strategies, and visual assets for a product launch. The framing: Claude Code is the brain, Higgsfield is the creative arms — together they function as a generative media agency inside a single chat window. Source video "Claude Code Just Saved Me $60K a Year (Here's How)" by **Craig Hewitt** — [Watch on YouTube →](https://youtube.com/watch?v=Z__SgaEta2M) ## Key Takeaways - Higgsfield MCP installs in ~45 seconds: go to Claude Code settings → Connectors → Custom Connector, paste the Higgsfield MCP URL, and authenticate with your Higgsfield account via browser OAuth. - Higgsfield functions like an OpenRouter for generative media — a single MCP server that provides access to multiple image, video, and creative AI models (Higgsfield Soul, Cinema, GPT Image, and others). - The CMO agent skill works by reading a brand brief, producing an ICP analysis, channel strategy, and creative brief, then calling Higgsfield to generate the actual visual assets. - Compatible with Claude Code, OpenClaw, Hermes, NemoClaw, and Perplexity — any agent platform that supports MCP servers. - The full skills repo (CMO agent, brand brief template, and three demo scenarios) was shared for free alongside the video. - The model: Claude Code handles reasoning and planning, Higgsfield handles asset generation — you don't need to switch between tools or manually hand off work. ## How the CMO Agent Skill Works The CMO agent is a skill definition inside a local Claude Code repo. When invoked, it reads a brand brief file you've prepared — covering your ideal customer, marketing channels, product details, and brand voice. It uses that brief to produce a structured marketing plan: ICP definition, channel priorities, creative brief for each channel, and a production schedule. Then it calls the Higgsfield MCP server to generate the actual creative assets: images, product shots, or video clips using whatever generative models are configured. The output lands in a local marketing repo folder alongside the plan document. For direct-to-consumer brands, info product sellers, or SaaS companies, the setup requires only that you maintain an up-to-date brand brief file. ## What Higgsfield Actually Is Higgsfield is described as the generative media equivalent of OpenRouter — rather than routing requests to language models, it routes requests to creative and generative media tools. Through a single MCP server connection, you get access to Higgsfield's own image models (Soul, Soul Cinema), along with integrations to third-party generative tools. The practical effect is that Claude Code can generate a marketing plan and produce the visual assets for it without you logging into a separate image generation tool, downloading outputs, and re-uploading them elsewhere. The whole pipeline runs inside the Claude Code session. ## Related on OpenClawDatabase - [Claude Cowork Setup Guide](https://openclawdatabase.com/claude-cowork/setup/) — getting started with Claude Code and MCP connectors - [Claude Cowork Skills Guide](https://openclawdatabase.com/claude-cowork/skills-guide/) — building and running custom agent skills - [Use Cases](https://openclawdatabase.com/use-cases/) — real-world agent setups for business automation - [OpenClaw Skills Guide](https://openclawdatabase.com/openclaw/skills-guide/) — MCP and skills on the OpenClaw platform ## More OpenClaw & Claude Code news [▶ The 'Loop of Loops': A Better Mental Model for AI Agents (analysis, not a how-to) 2026-06-24](https://openclawdatabase.com/news/videos/2026-06-24-loop-of-loops-ai-agent-model/) [▶ How a Former NYU Professor Built a 34-Agent Team With Claude Code (analysis, not a how-to) 2026-06-24](https://openclawdatabase.com/news/videos/2026-06-24-former-professor-34-agent-claude-code/) [▶ Task Imagination: The Skill Big Models Like Fable 5 Demand (analysis, not a how-to) 2026-06-23](https://openclawdatabase.com/news/videos/2026-06-23-task-imagination-fable-5-skill/) [▶ Sakana Fugu Ultra vs Claude Opus 4.8: 38-Task Battle Test 2026-06-23](https://openclawdatabase.com/news/videos/2026-06-23-sakana-fugu-ultra-vs-opus-test/) [▶ Claude Code for SEO: Rank Using Your Own Search Console Data 2026-06-23](https://openclawdatabase.com/news/videos/2026-06-23-claude-code-seo-search-console/) [▶ GLM 5.2 on a Mac Studio M3 Ultra: 395GB, 12 tok/s, 74K Context 2026-06-22](https://openclawdatabase.com/news/videos/2026-06-22-glm-5-2-mac-studio-m3-ultra/) [See all OpenClaw news →](https://openclawdatabase.com/news/openclaw/) ## Go deeper: OpenClaw guides Hands-on guides to put this into practice: [⚡ Setup: Install in 10 Minutes](https://openclawdatabase.com/openclaw/setup/) [🔐 Security Hardening](https://openclawdatabase.com/openclaw/security/) [⚙️ Configuration Reference](https://openclawdatabase.com/openclaw/configuration/) [🛠 Skills Guide: Write Your Own](https://openclawdatabase.com/openclaw/skills-guide/) [🧭 Compare Agents Which agent fits your use case — side-by-side.](https://openclawdatabase.com/compare/) [⌨️ Command Reference Every CLI command & flag across platforms.](https://openclawdatabase.com/commands/) ← Back to [News digest](https://openclawdatabase.com/news/) · See also: [Claude Cowork guide](https://openclawdatabase.com/claude-cowork/)