📱 Social Media Content Calendar
Generate a week of platform-specific posts from your latest blog or product updates — you approve, schedule, and publish.
The problem
Content marketing works only with consistency, but consistency requires a steady stream of ideas. The team ships a feature and then 'forgets to market it.' Blog posts go live and don't get a social rollout. It's not that nobody wants to do it — it's that nobody has the cognitive space on top of the actual work.
The outcome
Every week, the agent reviews what shipped (blog posts, product updates, podcast episodes, news items) and drafts a 5-platform calendar: Twitter/X, LinkedIn, Instagram caption, Threads, Bluesky. Platform-specific voice. You review once, approve, schedule in Buffer/Hootsuite.
Why Hermes
Content works best with memory — learning your voice across dozens of past posts. Hermes's memory system accumulates that voice model over weeks. Weekly cadence is a scheduled task, fitting the continuous-agent model.
Alternatives worth considering
- OpenClaw — Fine for solo creators who want simpler setup and cron-based batch generation
- Claude Cowork — Excellent for small teams — paste the week's material into a Project and iterate on drafts with Claude
Setup steps
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Step 1: Train Hermes on your past posts
Feed 50–100 high-performing posts from each platform. This is your voice. Without it, the agent writes generic LinkedIn-speak on every platform — which nobody engages with.
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Step 2: Set up the weekly content source
Point Hermes at your blog RSS, product update feed, podcast feed, and whatever else you're creating. Every Sunday, it aggregates last week's material.
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Step 3: Define platform rules
Twitter: ≤280 chars, conversational, threads for longer. LinkedIn: 800–1200 chars, professional voice, no emojis except bullets. Instagram: visual-first, hooks in the first line. Each platform gets its own prompt.
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Step 4: Deliver to a review doc
Google Doc or Notion with one row per post. You can edit inline. Once approved, it pushes to Buffer/Hootsuite for scheduling.
Example prompt
Draft a week's social calendar from last week's blog posts and product updates. Platforms: X, LinkedIn, Threads, Bluesky, Instagram. Match my voice from past high-performing posts. Each post should have a hook, a core point, and a CTA. Output as a table: platform | post | suggested image.Pitfalls to avoid
- Generic 'AI-written' voice. If your social feels like everyone else's, you'll lose engagement. The training data is the only thing that makes it sound like you — invest in feeding it real examples.
- Auto-posting without review. A tone-deaf post during a crisis can hurt the brand for years. Always review before publishing.
- Ignoring the engagement loop. Posts need replies to work. The agent can draft replies, but real humans should send them — the audience can tell.
Cost breakdown (monthly)
| Item | Cost |
|---|---|
| Hermes subscription | $10–25 |
| Model calls (weekly batches) | $3–15 |
Total: $10–40/month. Costs assume typical usage; heavy use can run higher.
Related guides
← Back to all use cases · Compare platforms at the decision guide.