Claude Code + Higgsfield MCP Replaced a $5,000/Month Marketing Agency
Craig Hewitt cancelled a $5,000/month marketing agency after installing Higgsfield's MCP server into Claude Code — a 45-second setup that creates a CMO agent capable of building full marketing plans and generating creative assets on camera. The demo walks through adding the Higgsfield MCP connector in Claude Code's settings, then running a CMO agent skill that produces ICPs, channel strategies, and visual assets for a product launch. The framing: Claude Code is the brain, Higgsfield is the creative arms — together they function as a generative media agency inside a single chat window.
"Claude Code Just Saved Me $60K a Year (Here's How)" by Craig Hewitt — Watch on YouTube →
Key Takeaways
- Higgsfield MCP installs in ~45 seconds: go to Claude Code settings → Connectors → Custom Connector, paste the Higgsfield MCP URL, and authenticate with your Higgsfield account via browser OAuth.
- Higgsfield functions like an OpenRouter for generative media — a single MCP server that provides access to multiple image, video, and creative AI models (Higgsfield Soul, Cinema, GPT Image, and others).
- The CMO agent skill works by reading a brand brief, producing an ICP analysis, channel strategy, and creative brief, then calling Higgsfield to generate the actual visual assets.
- Compatible with Claude Code, OpenClaw, Hermes, NemoClaw, and Perplexity — any agent platform that supports MCP servers.
- The full skills repo (CMO agent, brand brief template, and three demo scenarios) was shared for free alongside the video.
- The model: Claude Code handles reasoning and planning, Higgsfield handles asset generation — you don't need to switch between tools or manually hand off work.
How the CMO Agent Skill Works
The CMO agent is a skill definition inside a local Claude Code repo. When invoked, it reads a brand brief file you've prepared — covering your ideal customer, marketing channels, product details, and brand voice. It uses that brief to produce a structured marketing plan: ICP definition, channel priorities, creative brief for each channel, and a production schedule. Then it calls the Higgsfield MCP server to generate the actual creative assets: images, product shots, or video clips using whatever generative models are configured. The output lands in a local marketing repo folder alongside the plan document. For direct-to-consumer brands, info product sellers, or SaaS companies, the setup requires only that you maintain an up-to-date brand brief file.
What Higgsfield Actually Is
Higgsfield is described as the generative media equivalent of OpenRouter — rather than routing requests to language models, it routes requests to creative and generative media tools. Through a single MCP server connection, you get access to Higgsfield's own image models (Soul, Soul Cinema), along with integrations to third-party generative tools. The practical effect is that Claude Code can generate a marketing plan and produce the visual assets for it without you logging into a separate image generation tool, downloading outputs, and re-uploading them elsewhere. The whole pipeline runs inside the Claude Code session.
Related on OpenClawDatabase
- Claude Cowork Setup Guide — getting started with Claude Code and MCP connectors
- Claude Cowork Skills Guide — building and running custom agent skills
- Use Cases — real-world agent setups for business automation
- OpenClaw Skills Guide — MCP and skills on the OpenClaw platform
← Back to News digest · See also: Claude Cowork guide